CPA Platform requires Content Provider to acquire a short code. The charges to setup a short code are:

• One time set up fee of RM2,000. (excluding 6% SST)
• Monthly Rental RM500 per short code. (excluding 6% SST)

Fixed at RM0.15 per Mobile Originator Message. U Mobile retains all Mobile Originator Message charges to customers.

Content Fee can range from RM0.30 to RM10.00.

The premium Mobile Terminator Message is shared between Content Provider and U Mobile with the following apportionment:

• 60% received by Content Provider, and
• 40% to U Mobile.

If content provider charges RM1.00 for a mono ringtones,

• Customer pays RM1.15 (Mobile Originator Message of RM0.15 + Mobile Terminator Message of RM1.00)
• U Mobile gets RM0.55 (RM0.15 from the Mobile Originator Message + 40% of Mobile Terminator Message)
• Content Provider or aggregator gets RM0.60 (60% of the Mobile Terminator Message)

Each month, CPA is entitled to send (to CPA’s client) an equivalent number of Mobile Terminator (MT) message(s) for every Mobile Originator (MO) message(s) received from CPA’s client (with no premium value attached) at no cost.

Supporting Documents for Private Ltd Company or Public Ltd Company

• Copy of IC of Authorized Signatory
• Form 9
• Form 13
• Form 24
• Latest 3 months bank statement
• Memorandum and Articles of Association (M.A.A)
• Copy of Valid ASP License
• Official letter of shortcode confirmation assignment from Other Local Operators (OLO)

CPA Platform requires Content Provider to acquire a short code. The charges for short code are:

• One time set up fee of RM2,000. (excluding 6% SST)
• Monthly Rental RM500 per short code. (excluding 6% SST)

Flat rate Bulk SMS charge of RM0.06.(excluding 6% SST)

Supporting Documents for Private Ltd Company or Public Ltd Company

• Copy of IC of Authorized Signatory
• Form 9
• Form 13
• Form 24
• Latest 3 months bank statement
• Memorandum and Articles of Association (M.A.A)
• Copy of Valid ASP License
• Official letter of shortcode confirmation assignment from Other Local Operators (OLO)

CPA is a platform that allows a content provider or aggregator to sell content using U Mobile as a connection and billing platform.

Content provider or aggregators will have to manage their own content, advertising and promotions (marketing), service delivery and customer service.

U Mobile will not host the content for the content provider or aggregator.

Products found under CPA Platform are:

CPA Premium SMS is a service whereby U Mobile provides the content provider or aggregator a SMSC and / or WAP gateway connection which is billed on premium value to the end customer that utilizes the service. It offers content providers to send mobile content to U Mobile mobile subscribers via SMS with chargeable premium price.

The main benefit for a content provider or aggregator in going with the CPA Platform is that it is an easy way for the content provider or aggregator to sell and market their own content.

On the other hand, Bulk SMS is a service whereby U Mobile provides a SMS Centre (SMSC) connection to enable our client to transmit mass delivery of SMS text message to their own customer base. The client is billed with Bulk SMS rates when utilizes the service. This is useful for services like:

No, by connecting to U Mobile, the service will only work for U Mobile User

The content provider or aggregator will need to create a connection and billing relationship with the other local operators respectively in order to link to the other local operator's customer base.

A content provider or aggregator will need to have a connection and billing relationship with other local operators because:

In order to run this service, the content provider or aggregator will need to own a short code.

At the moment, a content provider or aggregator can provide SMS type services such as text based services and mono ringtones.

Content provider or aggregator is to submit an official letter to U Mobile in their existing company letterhead to request for company renaming. Also submit copy of Form 13, as prove for change of existing company to new company name. Upon approval, do note that the back end billing configuration will not affect on content provider or aggregator's services offering.

Content provider or aggregator is to send out one sms notification to inform their existing subscribers on the termination of services for old short code and it will be made available at a new short code. Customer must re-register for content provider service by sending REG or ON to this new short code. In the meantime, content provider or aggregator is to cease from sending premium sms services to customers unless they re-register.

Currently, U Mobile only allows a content provider to connect to the: SMSC for SMS type services. This is done via an intermediary gateway called "CPA".

The CPA platform uses XML with Soap over HTTP.

A content provider or aggregator can connect to U Mobile via IP address.

There are 5 testing stages in total, which depending on the type of services (CBS, TBS, CBS + TBS, IOD and Bulk).

The 5 levels will be explained in detail in the API document.

Note: CBS (Content Based Subscription), TBS (Time Based Subscription), CBS + TBS (Content Based Subscription + Time Based Subscription), IOD (Info on Demand)

CPA will require the content provider or aggregator to acquire a short code. The cost to obtain a short code are:

The end customer will send a keyword to the content provider or aggregators short code in order to purchase a service. This request is called the (Message Originator (MO). U Mobile will retain the 15 cents.

The content provider or aggregator will then reply to that message. This is called Mobile Terminator (MT) Message. There will be a share on the MT. U Mobile will take 40% and the CP will get 60%.

As an example, if the content provider or aggregators charges RM1.00 for a mono ring tone, the:

• Customer pays RM1.15 (Mobile Originator Message of RM0.15 + Mobile Terminator Message of RM1.00)
• U Mobile gets RM0.55 (RM0.15 from the Mobile Originator Message + 40% of Mobile Terminator Message)
• Content Provider or aggregator gets RM0.60 (60% of the Mobile Terminator Message)

The pricing for premium services will have to be between RM0.10 to RM10.00.

The content provider or aggregator will need to submit an online application form. Then, content provider or aggregator need to submit to U Mobile the hardcopy of SAF Form, all the required supporting documents as per "SAF Form" and payment in check for Setup Fee in the amount of RM2,000 per short code for application approval.

Once U Mobile received the online application and all the required supporting documents, we will proceed to process the application within a month. Upon application approval, content provider or aggregator will receive an email notification which contains their username and password.

With this username and password, content provider or aggregator will be able to access the restricted information at CPA portal, e.g. to apply for short code and keywords.

There is no maximum duration for a service. This is subjected to the content provider or aggregator interest in continuing with CPA Platform.

A content provider or aggregator will need to submit to U Mobile an official letter in their existing company letterhead to request for short code(s) or account termination & indicate brief justification. It is compulsory for content provider or aggregator to ensure that U Mobile has acknowledged the receipt of this termination letter. U Mobile will then quarantine the terminated short code for 1 month in "recycle bin" before release it back to common pool for new content provider or aggregator application request. However, existing content provider or aggregator will still be billed for the following month short code(s) fee from the point of termination due to this 1 month quarantine period policy.

A short code is a unique 5 digit code assigned to a content provider or aggregator to deliver their service. For example, 36000.

End customers will send their keywords to a short code in order to use content provider or aggregator's service.

A short code can have many services such as contest, quiz, downloads and so forth by using different keyword.

A keyword is the command sent in by the end user, recognizable by the content provider or aggregator in providing the correct service.

A common short code works the following way. Each Telco has a range of short codes in which they can assign to a content provider or aggregator. The range are:

Once allocated a short code by a particular Telco, the content provider or aggregator will be able to use that same short code with the other local operators provided that a connection and billing relationship is established with the local operators.